The problems McDonalds is facing could be divided into two parts—the first part is the increase competition in fast-food business; the second part is the negative public opinion on the fast-food industry. For the first reason, at the present days, McDonald now has more and more competitors not only in fast-food industry, but also in the substitutable industry including catering industry and food industry. For example, since the early 21st century, KFC Co., one of McDonalds’ biggest competitors started its global rapid expansion. Today, the KFC now has over 20,000 restaurants in over 120 countries around the world (KFC Official Website). The number of KFC’s outlets is similar to that of the McDonald’s, which means that this competitor has shared about half of McDonald’s market. The second part is the influence of the public opinion on fast-food industry. With the development of the society and people’s awareness of food health, more and more people would regard McDonalds as junk food because of its high-fat and high-sugar recipes. These years, McDonalds tried so hard to improve its recipes so as to make them healthier. However, these efforts do not bring interests or better economic returns. On the contrary, the new recipes could not appeal to its old customers (Watrous 1). Some customers even refuse the new but healthier McDonalds.